After more than five years of helping HSN Group define its brand and bring it to life through company profile videos, print materials, and a website, Aruppa was once again entrusted with refreshing its visual identity and incorporating its new services into its brand profile.
Through in-depth brand research and interviews with the brand owner, we found that the essence of HSN Group—captured in the tagline “Total Service, Total Dedication”—remains as relevant as ever. Building on this strong foundation, we revitalized its brand identity to align with today’s evolving landscape.
