Going back in time…

“It was in 2005, when I was just 13, that I was initially enchanted by the brand’s magical power. This revelation dawned upon me after a detailed observation of my female schoolmates’ confidence when wearing an Italian shoe brand.

Intrigued by this behavior, I tried this shoe after one year of collecting $35–2005 currency–from my pocket money because my parents couldn’t afford it. To my surprise, despite the material resembling my prior lower-priced shoes, this Italian shoe brand successfully made me feel transformed into a new identity and part of my friends’ tribe–unlike my old shoe brand.

My 13-year-old’s eyes sparkled: “Wow! Imagine if Indonesian product owners understood brand concepts! More proud users will increase product sales and put us in the big leagues globally, right?”

The younger me sensed a strong faith that brands would have a huge influence on lifestyles in the future. The excitement then sparked a vision to help Indonesian enterprises evolve into brands. I then craved self-learning branding from TVC, billboards, and other corporate brand identities–when social media wasn't even a thing.”

p.s.: We hope you've got a clear idea of the brand concept and the art of how successful brands dominate markets worldwide as you've delved into our founder's story 😉

At this point…

God is great. Our founder's vision is becoming something that happens. After 7 years of self-taught perseverance and 2.5 years working with Indonesia's top brand expert, she founded Aruppa in 2015 and has helped Indonesian businesses, public figures, and non-profits.

It is also happening now. Consumers have been experiencing heightened levels of brand consciousness, and business owners are now realizing the urgency of building brands. Thanks to social media.

Still, we often find huge gaps between the brand owner's expectations and how their customers perceive the brand. That’s why we bridge your mind and your customers' minds, so they perceive your brand as genuinely as it truly is.