Gus Didin may come from outside the party system, but his credibility speaks for itself. To boost his awareness, Aruppa crafted his brand DNA as a good-hearted leader with the core values of intelligence, generosity, and progressiveness.

With 50% of voters belonging to Gen Y & Z—many frustrated by Jombang’s stagnation—we positioned Gus Didin as the clear opposition with the bold tagline: “Wayahe Jombang MOVE ON! Ben gak ngene-ngene ae.” (It’s time for Jombang to move on! No more of the same old thing.)

This message was reinforced by a powerful visual: Gus Didin greeting residents with his right hand while carrying a blazer in his left, sleeves rolled up on his signature purple shirt—symbolizing his readiness to work and leave the past behind. The result? His billboard became the most eye-catching and talked-about, even shaking up Jombang’s political landscape. On social media, his Instagram reach skyrocketed by 1,064% within just two weeks of implementing our strategically crafted personal brand campaign.

Gus Didin (H. Didin A Sholahuddin, SE), Jombang - Indonesia