In the face of a widespread challenge, Bumiputera, an insurance company, has wisely revived to regain the trust of their customers. In collaboration with a digital agency, GNFI, we delivered copywriting for the Bumiputera website. Beginning with a thorough examination of their authentic brand and the aspirations of the management board, we crafted an editorial voice and language that truly embodies them all.
We arrived upon a hook headline: “Terlahir Kembali Merawat Semangat Bumi Indonesia” (Reborn to nurture the spirit of the Indonesian motherland), which immediately piqued the interest of the President Director of Bumiputera.
