The Pertamina New Venture team was determined to have a brand name for their new digital product in seismic data processing that would resonate with professionals in the seismic industry across the globe. Aruppa got the ball rolling by conducting thorough interviews with all team members across divisions, including the Vice President. We quickly grasped the underlying theme that sets this brand apart: its clarity.
To distinguish it from its competitors, we devised a brand name: Clirton, which is a shortened version of Clarity beneath the horizon.
We designed a logo that captures the essence of seismic activity through its logogram. We incorporated the logogram with the red color associated with Pertamina, representing its Indonesian roots. To convey a sense of clarity, we opted for a vibrant blue color.
