Our goal is to create a perception that truly reflects the Miss Grand Indonesia 2017's worth, going beyond just her physical appearance. After conducting extensive interviews with the Miss Grand Indonesia 2017, Dea Rizkita, and performing a comprehensive competitors audit, we developed a strategy to enhance her genuine identity as a vibrant and caring individual.

It was much easier for us to develop well-crafted communication and social media strategies after acquiring a clear understanding of her brand DNA. This allowed her to boldly distinguish herself among other beauty pageants, despite not being the first winner of Puteri Indonesia

3rd Runner Up Puteri Indonesia 2017, Jakarta - Indonesia.