Embracing Dea Rizkita’s brand DNA as a vibrant and caring woman, we transformed it into communication and social media strategies. We initiated an online campaign called #DazzlingDea (@dearizkita) to convey her brand DNA. During her participation in the Miss Grand International contest, we garnered an amazing 80,000+ Instagram organic followers, representing around 80% growth in just 2 weeks.

Moreover, we created an official fan base (@mydeardea) to trigger genuine user-generated content from her fans with the aim of supporting her. Additionally, we aim to cultivate a compassionate and friendly perception in the minds of the target audience through this fan base account. We began with 0 followers, and amazingly, we gained over 6,000 Instagram organic followers in 1 month.

3rd Runner Up Puteri Indonesia 2017, Jakarta - Indonesia.