Following the development of a personal brand strategy for a lawyer, Sunita, S.H., we recommended establishing an online presence on Instagram. However, we developed a strategy to boost her visibility by creating an informative social media account named "Tanya Pengacara" (Ask the Lawyer). The goal was to establish a platform that effectively reached the desired audience by providing informative content on family issues involving solutions to legal matters, which eventually encouraging them to seek further consultation with the lawyer.
