Pertamina had its sights set on creating a new retail store concept called Pertashop. This retail store will serve as a convenient, one-stop solution for all Pertamina products, including gasoline, LPG, and lubricants. We developed the brand's identity as the project brief, with a focus on reaching residents in regencies and remote areas throughout Indonesia. Now, the logo we designed is displayed in over 6,000 Pertashop locations across more than 600 cities and regencies throughout Indonesia.