After gaining consistent growth for the past 6 years as a unique player in the market, Nyalanesia has recognized the need to establish a strong brand identity to differentiate themselves from emerging competitors. The management team assigned Aruppa to conduct a brand workshop, where they would assist in identifying their brand DNA, positioning, values, character, and others.
All participants experienced mind-blowing moments of insight into the essence of a brand. It ultimately allowed them to have a clear idea of how to develop marketing and communication strategies afterward.
