Aruppa assisted Nah’R Murdono Law Office (MLO) in developing a brand strategy as part of their rebranding program, aiming to differentiate them from their competitors. Began by conducting extensive interviews with the managing partner and distributing questionnaires to senior partners, associates, and running for a competitor audit.
We have identified their brand DNA and positioning as collaborating on clients' business and legal objectives with courtesy. This strategy will then be helpful for us to refine their key communication messages in their marketing funnels, including a tagline that simplifies the DNA, which is 'Right on to Your Purpose.'
