Port_craft

 

Challenge

Recently the amount of start-up companies are growing significantly in Surabaya. Young entrepreneurs born new businesses but its sustainability could be an issue that matters. One of things that affect sustainability is the consistency of its brand. Thus, a brand workshop was needed to embed the brand understanding in their mind for a long-term purpose.

Our Crafting

Bringing those challenges into solution, we deliver a Do It Yourself Workshop to send a message that “you own your brand and you craft it by your own”. This workshop was delivered by a set of session flow to give the real understanding about brand and communication that many people have been incorrectly perceiving. To make it more powerful and insightful, several exercises with brand tools were delivered to re-find and re-craft their brand DNA and brand strategy. Amazingly, we gained positive feedbacks from all the workshop delegates since they got many “AHA moments” during the workshop.