As one of Indonesian local brands, DAF is well-known as skateboard footwear producer. Showing good sales for more than 4 years through both online and offline medium, they found out that it doesn’t have strong character and identity yet. Customers bought the products due to price and functionality only. Thus, a brand rejuvenation was needed through working over the brand development and implementation.

Our Crafting

Explore and discover in research are our first required weapon. Finding out that skaters and other street-stylers are well-known as rebellious and troubling youth, we intended to start to inspire them to show their hidden goodness. Thus, we rebrand DAF into SEIFER that brings meaning and mission to win a balance of victory and peace. Through SEIFER we try to inspire youth to live a balance life started from their feet as the lowermost of their body. A long-term communication strategy was set to amplify the brand DNA and create expected perception.

Play Balanced

ClientSEIFERServicesBrand RejuvenationYear2016 - Till Present